Tourism needs a reality check. My article in Times of India 9 June 2013
Tourism – when less is more Click on this to read the newspaper article: https://plus.google.com/u/0/117435543637317707346/posts/3FUjUeGHdc5 Or read this word document: No business like tourism business Tourism worldwide is massive $ 4.5 Trillion industry (remember 1 trillion is a 1,000 billion) and results in around 250 million jobs. To give you a sense of scale, the software industry is only is $ 500 billion worth and creates 20 million jobs. Several countries have learnt how to handle tourism successfully showing off their attractions while safeguarding their most sensitive sites from over exploitation. As a consequence tourism has become a major sustainable contributor to their economies. India is finally waking up By comparison the Indian tourism industry which is said to be around $ 9 Billion is a measly 0.02% by value and around 0.5% by international arrivals. No wonder that there is so much ignorance of the subject in our country. The Ministry of Touris