Branding Vizag
October 2014 Branding Vizag In the recent past, there has been quite some talk of branding Vizag. While branding appears to be a straight forward exercise, the fact is that it involves considerable research, strategy, creativity and long-term marketing discipline. Leave it to the professionals The tricky thing about branding is that once it has acquired a set of attributes it becomes difficult to change. For example, would you be comfortable with a soft drink called “Dettol” or a motorbike called “Colgate”? Brands take years to build and cost a lot of money. In fact, brands constitute a large portion of the value of a company. They are zealously protected and very often the brand is more important than other assets that an organisation may have. Branding products and services is complicated enough but branding a city is an even more difficult proposition. That is why branding must be handled by professionals with deep understanding and experience of the subject....