Tapping the great tourism goldmine
The United Nations World Tourism Organization (UNWTO) has declared 27 th September as World Tourism Day. The day serves to remind us that in this modern world, tourism is one of the most important human activities by way of numbers of persons employed and revenue generated. Every year countries throughout the world celebrate this day with great fanfare and rededicate themselves to improving their tourism industry. The theme for this year is “1 Billion Tourists, 1 Billion Opportunities” . 1,000,000,000 international tourists Now, keep your calculator, pencil and paper handy … we are entering number land. In 2012 for the first time a billion people packed their bags and went travelling internationally. Take a moment to understand this number. One billion is equal to a 1,000 million, or 100 Crores. This is 20 times the population of divided Andhra Pradesh and around 80% of our nation’s population. With a world population now a shade over 7 billion people this means that an