Rushikonda Beach from paradise to hell

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We are the world champions in destroying our natural assets.
Please see attached news items

"Burning trash is turning off visitors at city's famous Rushikonda beach" Times of India dated 23rd Apr 2018


and

Centre purposes relaxation of CRZ norms" The Hindu dated 19 Apr 2018


...............................
Now with a move to dilute the CRZ regulations, apparently to appease the tourism lobby (see attached news report) we are walking into trouble with our eyes wide open.

Look what has happened to our once pristine *Rushikonda*. We unleashed our tourism department on the beach - no doubt with good intentions - and ruined it overnight. Everywhere the tourism department goes the place gets filthy and in no time has lost its charm.
We see foreign travel shows on TV and think that we can replicate the scene here as if it all happens automatically by magic.
We do not understand that after the infrastructure is set up , after the overpaid consultants, after the grandiose engineering, after building all sorts of things- there must follow *management interventions* on the ground. Revenue models must ensure that these places can sustain themselves. Lack of management is so obvious in whatever the tourism department does.
We are now running our tourism department with those not from the tourism industry. Government officials from various departments come on short stints. They are intelligent but not cut out for what requires holistic marketing and management skills.
Until we get real tourism professionals with international exposure, to do this type of work we will fail in tourism. We would have spent crores and crores on balloon festivals and yacht festivals and will have nothing to show for it.
In the bargain we will ruin our most beautiful assets, our beaches our hills, our waterfalls for ever. Until we develop a mature tourism set up and a strong sustainable tourism policy we should not fiddle around with our beaches.

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